Jaeger Launches AW 2016 Campaign Featuring Sam Rollinson

BRITISH fashion brand Jaeger announces its new Autumn/Winter 2016 campaign launch, featuring British supermodel Sam Rollinson and shot by fashion photographer Boo George. The campaign takes an innovative, bold and contemporary approach which draws upon the brand’s founding principal.

jaeger-aw-2016-campaign-4-b

Jaeger AW 2016 campaign featuring Sam Rollinson. Photograph: Boo George

Bold, versatile and effortless, the collection is designed with a multi-faceted lifestyle in mind. The pieces reflect that of a contemporary urban explorer, resulting in an aesthetic that is fresh and authentic.

jaeger-aw-2016-campaign-2
Jaeger AW 2016 campaign featuring Sam Rollinson. Photograph: Boo George

Fronting the campaign is British model Sam Rollinson who embodies Jaeger’s new vision with her down-to-earth, level-headed  approach, giving her the engagement factor that is fundamental to the brand’s new campaign.

jaeger-aw-2016-campaign-1

Jaeger AW 2016 campaign featuring Sam Rollinson. Photograph: Boo George

Shooting Rollinson is revered New York-based fashion photographer Boo George who possesses the ability to translate high fashion campaigns in an approachable and accessible way.

by Rebecca Acres

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s